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May sales tips - Using gift sales points
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2013-05-14 16:04:01 Clicks：
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51 approaching, many businesses gearing up this year, what promotional activities. Discounts, free gifts is a popular promotional method, but the same promotional methods, why is the distinct sales?This is the "secret", Ke Rele order summary "clever use of the skills of the gift" agent dealer friends 51 extra points for you.
Sales, gifts the use of more and more the norm, not to mention the thousands of pieces of high-value commodities, is to buy a bottle of cooking oil, even made an apron.
From the point of view of the businesses that this gift should be able to promote the sale, it will take the initiative to release gifts to their customers. But do not know, the more "active" gifts, the more likely the consumer considers these freebies are some worthless things, and even proposed not gifts, direct gifts discounted, more is more To gift. This giveaway was for sale plus resources has become a sort of a small trouble, but in these times. So, as our businesses should look at how and use this gift?
First, what is the purpose of the gift
First, be sure that the customer is a commodity, just attached gift now Maiduhaizhu customers has been very small.
Gift has three objectives:
1、The icing on the cake, plus hi, hi on customers to buy new things, wedding, wedding gifts additional;
2、Relaxed atmosphere, create an atmosphere, a cold field in the communication process, or customer interest decreased to the creation of the new topic to ease communication atmosphere of the scene;
3、Transfer the customer's attention, there can not be resolved things can be transferred, such as when the two sides there may be a link (for example, price and style) held the emergence of the gift, the Customer is held linkattention.
Second, why customers will say you send some to me
The customer is no cost to a few more gifts, anyway, just lip service, can give one is the best, even if it is not to, anyway, I have to lose.
Meanwhile, some customers because of dissatisfaction with the store service for purpose of extrusion stores profits, try to keep the prices down or ask for gifts, both to buy something, do not want the stores earn too much money, the customer in his heart, to get some sort of balance.
Again, store a lot of gifts piled also makes it easy for the customer to produce this store gift a lot of sense, since it is so much more than one can not hurt. Therefore, a large number of hidden gift processing is necessary.
Third, the focus is how to send out gifts?
The gift is in the end Purchasing Guide take the initiative to speak out, or let their customers to find out.
The conventional practice is to Purchasing Guide take the initiative to say: "Today we shop XXX gifts, buy electric faucet send XXX ......" However, doing so will make some customers that the store is selling gifts, and merchandise bundled togetherto sell gifts; customers that the gift itself is bundled together and sold and goods, is certainly fleece, how can there be a give away the truth. Besides, since the store Purchasing Guide take the initiative when it comes to gifts, and because they see the store accumulation of a large number of gifts, with an estimated shopkeeper sure there are many gifts, and to find the owner wants.
Ke Rele suggests this: First Purchasing Guide does not take the initiative to say gift shop, do not let the customer see the piles of gifts, but only twelve gifts display or advertising posters reflect the gift,lets customers find gift information. This time, the customer would have thought it?
“Ah, activities, and they have the gifts to send.”
“Purchasing Guide has been did not say this gift is not trying to hidden?”
“Find Purchasing Guide to the next question, how this gift is given?”
“If it is determined to have this gift, it must get, or a disadvantage.”
In support of such ideas, the customer often will take the initiative to ask the Purchasing Guide for the information of the gift Purchasing Guide For gifts, or elaborate gifts access directly answer would be a bit dull. Slightly take some strategies first gift Confirm, then said that a small gift, and then offered to customer inquiries there, causing the customer care of one of the few gifts firm customers do not give up, and to a certain extent the gift for the opportunity. For example, it can be said:
Yes, indeed the gift, but the gift is running out, can not guarantee each customer, so we will not say. In this way, I can help you look a gift there……
So that customers are more easily recognized.
We can merchandise centralized accumulation, will be able to manufacture goods sold heap mountains "effect, to promote customers desire to buy a certain extent; and gifts stacked together, but it is easier for customers to generate number andcheap feeling.
Finally, I wish you all activities carried out smoothly, agents need any help, please call our company, the company will fully cooperate, work together and progress together!
Article by：http://www.nbxunteng.com/newsd-nid-155.html
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